This concept was created to launch the new adidas x Ivy Park collaboration while celebrating the traditions of HBCUs. Homecoming featured a custom-built structure at a secret location in the desert during Coachella Weekend One. The event was punctuated with a performance by the world-famous Grambling Marching Band and an appearance by Queen B herself. Apart from the incredible one-night-only event, both adidas and Beyoncé wanted to provide a unique experience for Coachella campers by recreating her now iconic pyramid stage in the campground, which marked her performance as the first African American female artist to headline Coachella.