luxury Retail Launch
The Challenge
Elevate and modernize a luxury retail brand by embracing new verticals. Support new endeavors with memorable, PR-worthy events to disrupt the marketplace, attract consumers, and position Restoration Hardware as the luxury home furnishing brand.
The Solution
Create spectacular gala events befitting the luxury brand and high-end market it serves.
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By partnering with internationally renowned chefs and restaurants, including Michael Minna, Nobu, Thomas Keller, Brendan Sodikoff, Cipriani, and Per Se, we offered decadent food and drinks to guests while they explored the newly designed and inspired showrooms. To cap these spectacular events, we featured award-winning musical talents like Thievery Corporation, Edie, and Larkin Poe to add a new layer to the retail experience.
The Results
The gala openings were a sweeping PR success enjoying a multitude of social and media features making the brand stand out in a competitive home furnishing space.
These events put the new RH galleries on the map as a top destination to seek out the highest quality, luxury home furnishings.
