Guest House was a world-class hospitality experience and takeover of Miami’s top luxury hotel, The Faena, with an exclusive on-track extension for invited guests, influencers, industry leaders, and partners. We pulled inspiration from Formula One in the 60s to 70s and re-imagined a hospitality experience for the present-day F1 fan. The highly curated programming brought a slate of nightly talent and performances that generated buzz and provided “you have to be there” moments throughout the weekend. It was an unforgettable weekend with ultra-premium dining experiences, unique activities, partner activations, and special offerings only for Red Bull Guest House guests.