adidas x bad bunny
spring campus
The Challenge
Bring the vision and inspiration of the new adidas x Bad Bunny shoe collaboration to life while amplifying his festival headlining slot and provide a world class hospitality experience to adidas guests at Coachella.
The Solution
The adidas x Bad Bunny Experience
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Develop and build the most epic activation Coachella has ever seen - The “adidas x Bad Bunny Campus Experience”. Part retail store, part art installation, part zen garden, all photo moment - we created one of the most engaged with and photographed brand activations of the festival in 2023.
The Results
#1 AEG hailed as the best brand activation in Coachella history
30,000 Festival goers came through the activation
98.5% Bad Bunny sneakers sell-through rate
53,000 living florals
80 Influencers entertained with our Coachella VIP Hospitality Program
