Heineken F1
Las Vegas GP
THE CHALLENGE
Evolve Heineken’s presence at LVGP from a single activation to an unforgettable fan zone experience.
THE SOLUTION
A sky-high spectacle anchored by the Heineken Trophy Tower and Turn 4 Club.
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Our activation spanned the entire South Koval Zone, leveraging our deep F1 ties to give fans a premium, all-access vibe. The Trophy Tower dominated the skyline while the Turn 4 Club delivered nightlife energy with a Vegas twist—Heineken didn’t just show up, we defined the scene.
