Heineken House
Coachella 2024
THE CHALLENGE
Break records and elevate Heineken House’s legacy at Coachella by attracting the biggest audience ever.
THE SOLUTION
We brought Heineken House back to its hip-hop roots with a Y2K-fueled lineup that packed the place to capacity.
-
A nostalgia-heavy talent lineup led by T-Pain and Nas tapped perfectly into Gen-Z’s Y2K obsession. T-Pain’s set became the most RSVPd event of the weekend and crowd energy was so high, security had to turn guests away at the door. It was the biggest Heineken House ever.
