Heineken F1
Miami GP
THE CHALLENGE
Make Heineken unmissable throughout the Miami Grand Prix weekend on and off the track.
THE SOLUTION
We staged a full-city takeover that crowned Heineken the MVP of Miami GP.
-
From Red Bull Racing’s Fan Fest to Paseo Park and the Paddock Club, Heineken was everywhere—including a gondola delivering Heineken 0.0 over the raceway. Whether in Wynwood or trackside, Heineken's presence was electrifying and unforgettable.
