patrón cristalino
The challenge
Launch Patrón Cristalino in a way that captures global attention and reflects the additive-free brilliance of the spirit.
The solution
A crystalline concert with Becky G made Patrón Cristalino sparkle in the heart of LA.
-
Set in LA’s Puebla Street Market, this pop-up dazzled with over 34,000 feet of crystal rope wrapping immersive spaces—from tunnel entrances to custom-built bars and photo ops. A headlining performance from Becky G drew culture makers into a world inspired by Cristalino’s clarity and smoothness.
