Red Bull LOLLAPALOOZA
The Challenge
Red Bull asked us to build a bar at Lollapalooza’s Perry’s Stage, with slushies as the hero serve, that could handle 20,000+ guests over a non-stop festival weekend. The brief called for a premium, product-forward experience with high club energy that turns the bar into a spectacle at night.
The Solution
We designed and produced the Red Bull “Fill Up” gas station: a bus bar and a trailer bar serving slushies, Red Bull–branded gas pumps, a garage-front facade, sign spinners and an inflatable tube man to pull in the crowd. The centerpiece was a 40-foot container turned into a walk-through car wash, where guests passed through industrial flaps, neon bubbles, spinning scrubbers, mist and a blow-dry arch before landing at a DJ booth and mini dance floor.
