Red bull
MIRAGE
The challenge
Take Red Bull’s sponsorship of Coachella to a new level with a never been done experience that engages all level of festival goer from GA to Artist and provides experiences that will create lasting memories. Generate on-the-ground excitement that builds throughout the two weekends and extends beyond the festival through earned media and social conversation.
The solution
The first of its kind Red Bull Mirage, a 3 story, 20k sf structure catering to all. From GA ticket holders to artists themselves, we provided a hospitality experience beyond compare. Featuring a NOBU Omakase experience, curated table service and a 3rd level catering to celebrities and performers, Red Bull Mirage firmly filled a gap within the festival experience and looks to expand on it 2026 & beyond.
