Red Bull UNFOReSEEN NY
The Challenge
Take the Global Red Bull Unforeseen platform to a new level with its US debut. Create a unique Red Bull experience that excites and engages consumers pre-, during and post festival, while winning new users and building consumption.
The Solution
Unforeseen: New York City Under Construction
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Hidden in plain sight this immersive and interactive experience took festival goers on a vibrant, irreverent journey of discovery that highlighted the true DNA of Red Bull & New York City. Within the experience, attendees encountered a realm of unique rooms, street performances, street vendors, mocktail bar, pulsating music and DJ performances.
THE RESULTS
16,000 guests
12 minute consumer engagement time
1,200 Red Bull mocktails sold
