SHEIN SALOON at Stagecoach
The Challenge
Create an annual destination within the Stagecoach Festival that authentically integrates the SHEIN brand into the Country Music scene while highlighting its “glitz and glam” country line.
The solution
The SHEIN Saloon
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Flip the traditional country saloon concept on its head with the creation of The SHEIN Saloon - a fully immersive fashion experience. With bright colors, engaging activations - glitter ball bull, anyone? - and top fashion choices from SHEIN, we endeavor to take Stagecoach by storm, turning it into none of the most sought-after activations each year.
The results
18K attendees
20K brand giveaways
700+ glam sessions
300+ consumer karaoke songs
